FAQs

Brand Identity design is the process of creating the brand’s visual identity in all its forms including the logo, typography, icons, colors, illustrations, etc.

Your brand’s design is the face of your brand, it’s the first thing your customers see when visiting your website, app, and social media pages. So, it needs to convey the main message of your brand, show what’s unique about you and make people easily recognize you.

Branding is not just about fonts and colors but really understanding your ethos and ideal client, so we can work to make a perfect brand to attract them. It’s so important to have a consistent brand from the logo through to stationery, website and styling. It’s not just a logo but a feeling you need to create and most importantly resinate with YOU. You are your brand. 

Brand development might include:

Business cards

Stationary

Print materials (e.g., brochures, reports, flyers, etc.)

Signage

Product packaging

Apparel

Website

Developing a cohesive and professional brand identity is an important part of any effective branding strategy. Creating a brand identity requires research and attention to detail in order to develop a style that successfully meets the goals of a business and gives off the appropriate message. Once a brand identity is created, many companies provide guidelines for how their brand should be represented on various mediums to ensure consistency.

1. Personality: A brand identity is the visual representation of the values and “personality” of your brand. Identity design essentially sets the tone of your brand, and it can be used to evoke specific feelings in your audience. Your brand identity should be designed to communicate your company’s overall message and promote your business goals.

2. Consistency: Developing a brand identity allows you to create a consistent message across all marketing materials. Each piece should have the same basic styles and design elements, creating a cohesive branding package.

3. Differentiation: A brand identity helps you to differentiate your business from the competition and appropriately position your brand. Developing a professional, creative identity design can help you to stand out to potential customers in your market.

4. Awareness: Creating a brand identity package ensures that your brand is at the forefront of all your marketing materials, which helps to increase brand awareness. The more places your brand is featured, the more contact it will make with consumers, and the more memorable it will be.

5. Loyalty: An effective brand identity can help to build customer loyalty and trust in a brand, since it allows customers to make a connection between a product and the company.